The services offered by Suzanne Sease Productions can be as comprehensive as you like. Or you may choose to narrow the scope and hire Suzanne on an hourly basis. In all cases, she works collaboratively. Through her analysis and conversations with you, Suzanne helps you rediscover your passion for photography, refine your marketing approach, and increase your profitability. Nothing gives her greater joy.
In most cases, Suzanne starts with a “Marketing Overhaul.” She reviews your portfolio and website, plus all the images you may want to consider adding, and any promotional materials (mailers, etc.) you may have. After a review, Suzanne calls you with an evaluation and advises you on how to market your skills, portfolio, and promotional materials more effectively. This and other services are detailed here.
Marketing Overhaul
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Review existing images on website and in portfolio. |
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Review any images you would like to consider for presentation. |
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Review existing marketing materials (mailers, e-mail blasts). |
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Discuss results and suggestions in one-hour phone call. |
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Suggest pagination for website, portfolio, mailers, e-mail blasts. |
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Suggest markets you should target. |
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If a certain style stands out, discuss how you should further that style and work with you to shoot more. |
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Fee : $750 flat. Half require by credit card before starting. |
General Analysis
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Review and evaluate portfolio, web site and marketing materials. |
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Discuss results and suggestions in one-hour phone conversation. |
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Fee: $200/hour (2 hour minimum). |
How to Get Started
I like to work with small 72dpi jpegs that I can retrieve from your FTP site or a zip file (larger than 5MB, submit via www.yousendit.com, or you can send me disks to me at:
Suzanne Sease Productions
10308 Maremont Place
Richmond, VA 23238
Estimating
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Review stats of client bid and suggest questions you should ask the buyer/client/art director. |
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Review your estimate, construct proper fees for usage, ensure terminology for project is accurate and correct. |
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Fee : if you don’t get the assignment: $150 flat. |
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Fee : if you get the assignment: $150 or $200.00 for elaborate productions, plus 7.5% of final creative fees. |
I recommend www.blinkbid.com. This is the estimate program your target market is expecting. I know great producers who can help you on elaborate. Estimate about 2-3 hours.
Negotiating
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Includes construction of estimate. |
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Basically as a former art buyer, I speak the language your client is expecting and can negotiate on your behalf as if your had a rep/agent. |
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Fee : $200/hour plus 7.5% of final creative fees. This is based on the client for timing. |
Maintenance
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Review previously reviewed website, portfolio, mailers, e-mails, other marketing materials. |
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Fee : $200/hour estimate about 2 hours. |
Website Editing
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Create portfolio from your already uploaded library. (To subscribe, go to live-books.com. Suzanne Sease Productions clients receive a discount.) |
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Fee : $200/hour estimate about 3 hours. |
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Or whomever you chose as your designer - estimate about 3 hours. |
Database Editing
Work with your database to make sure you are targeting the right people, the right titles to reduce your postage or e-mail blasts to make sure you are targeting the best people. This service goes to each group and hand selects the clients to target.
Fee : $150.00 hour- estimate 2 hours.
Designer Program
If you choose to work with my designer at Brand Envy by Lost Luggage, then your costs will be less from my side as they will take care of the business of creating what you need to do and I will edit the images for you for all of your business needs for identity, web site, mailers and email blasts- basically the whole package.
Terms
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50% up front, credit card only, 50% and upon completion. |
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Checks, VISA, MasterCard, American Express accepted. |
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