MARKETING EVALUATION
Marketing Evaluation
Websites are the gatekeeper to new business and retaining current/previous clients but how are you marketing to get a potential buyer to your site? What does your website say about you? We’ll look at your current site and define areas of strength and opportunities for improvement. We’ll discuss the type of work you should be shooting; surveying what is currently done in your market in all areas including editorial, social, in-house corporate and advertising agencies. And we’ll discuss the importance of showing personal projects on your site and discuss ideas. We will look at your previous marketing with your chosen images and identify how it can be improved to get more results.
This service comes with a marketing booklet to guide you on all aspects of the business including yours. Clients are added to an email list to keep you aware of new business that is awarded as well as what in happening in the market.
The cost is $595.00
Getting Started:
I will have you send me samples of your mailers; e-promo/newsletters including personalized individual emails (up to 10), source book pages advertising your business and images from on-line portfolios from the past year. I can check your Agency Access or Yodelist stats to discuss. I will review all of this before the call. I will review your website to make sure your marketing efforts are in-line with your website. I ask that you record this evaluation and anticipate about 2 hours to discuss all of the above.
Payment is required upfront – Visa, MasterCard or American Express